Is one of 5th avenue’s most recognizable merchants, Long’s Discount Wines and Liquors (aka Long’s Wine Factory), catching a case of downsize fever?

Word has it that the 25 year old varietal retailer may have an interested buyer, a downtown Brooklyn wine store owner, with some saying the deal is as good as inked.

More-so than its selection of Barolo and Pinot – Long’s Wines has been synonymous with the name of its principal owner, New York State Conservative Republican Party Leader – Mike Long.

Long, a major player in NYS politics and an institution in Bay Ridge civic life, is known to have run the business as a down-home, mom & pop family enterprise.