On Sunday, June 1st, 67th to 85th streets are turned into a carnival of rides and attractions – courtesy of the 5th avenue Business Improvement District, and veteran local event organizer- Chip Cafiero.

The main attraction these past few years has been a pizza eating contest, sponsored by Rocco’s Pizzeria, where basically you can watch (in horror) as a bunch of dudes line up and eat pizza till they go into shock.

Jim Clark, President of the 5th avenue BID promises of this year’s event: “more rides for children than ever, at three different locations… more merchants than ever before participating, a record number… our best festival ever.”

Basil Capentenakis, vice-president of the 5th avenue BID, is so excited he can hardly contain himself:

“Wow! Get ready for the best Fifth Avenue Festival we’ve put on… Having the BID here makes a big difference, with more merchants and money available.”

Seriously, how can you argue with that?