Through a series of poignant remembrances, Walsh paints a nostalgic portrait of a 3rd avenue that still resonates familiarity through fonts, architecture and pop culture.

from Forgotten Slices, 3rd avenue:

I first visited Third Avenue between Bay Ridge Avenue and Bay Ridge Parkway, which all Bay Ridgers (Ridgeites?) call 69th Street and 75th Street respectively. At this point in its way from downtown to Shore Road, Third Avenue emerges from the sarcophagus, the shadow forced on it from 18th to 65th Streets by the Gowanus Expressway. And it emerges spectacularly… Third Avenue harbors some truly ancient architecture and signage, and some surprisingly new signage, between 69th and 75th…