Even if you have a small company located in Bay Ridge by building backlinks and have online presence you can let all the word now about your business and your products.The best and fast way to build backlinks at the start is by submit your site to directories that manualy review it and acept or decline it.One of the most famous Directory is Yahoo or you can try to list in a Business Directory like ibizdir if you have a business relate website.The important thing is to have your website listed in the most revelant directory of your niche.For example if you have a regional website about europe it will be better to submit it to a European Directory like Iozoo.