When someone says Bayridge, Brooklyn the first thing that comes to mind is a bustling, young and vibrant area – happening even. It is not known particularly for its retirement community – which is why the sudden demand for reverse mortgages amongst its residents has attracted my attention. Once thought to be an alternative retirement tool with a centre in certain parts of Florida and California where the demographics of the area lean towards the older generations. However, such is the reverse mortgage’s increasing popularity that statistics capturing the dispersion data have it showing up in areas where the retirement community is really rather small. What used to take one thousand eligible candidates to make up one reverse mortgage, now takes 50. Even Bayridge, the life and soul of the party has more than 50 retired folk. The reason I even mention this is because Bayridge has to be the yardstick – the place where you’d expect to see NO reverse mortgages at all. When the mortgage providers see these kind of random places cropping up on the charts, they will be rubbing their hands as they know they have a truly household product. Whatever, next Annuity Rates Conferences is in Malibu Beach?